Getting Your Vending Machines on Location | ideas for small business

Getting Your Vending Machines on Location

Thursday, July 26, 2012 | 8:04 pm

In the vending machine business, it?s all about locations, locations, locations. The most crucial factor for the success of the business, the placement of your vending machine is not the easiest to figure out. You don?t just dump your machines in a populated area; there are a lot of things you need to take into consideration. Sometimes, you need a professional to help you with this.

Using a Telemarketing Locator

The tricky part of using a locator is finding one you can trust and who won?t rob you blind. The best way to find a reliable locator is to use one that comes recommended by other venders, so a good place to start looking is on vending chat boards. This is no guarantee but at least it gives you a reasonable place to start shopping around. Locators can locate all different types of machines including: bulk machines, energy vending machines, full line machines, amusement machines, coffee vending machines and virtually all other types of coin operated machines.

The Perils of Hiring an In Person Locator

These businesses and individuals are even sketchier than telemarketing locators. Proceed with caution. One thing you can do that will increase your odds of getting a location is to affiliate with a non-profit, this is true if you work with a locator or place the machines on your own. Some non-profits already have established vending programs, but you could work with a local non-profit and set up a deal of your own. These programs are a win-win for both the vender and the non-profit. Most programs charge the vender $1 per machine per month for the right to place the non-profits sticker on their machines. This helps the non-profits make money and it also makes it easier for venders to get their machines on location. Business owners are a lot more receptive to vending machines if it helps a charity.

Placing Machines Yourself with Telemarketing or In Person

If you?ll be placing vending machines on your own, you can either do telemarketing or in person locating. Telemarketing is easier, you won?t need to drive around town with a machine in the back of your car, but the success rate is low. In person placement on the other hand gives the business owner an opportunity to see you and your machine, plus it?s harder to turn someone down in person than on the phone. The placement rate is still low though, only about 10%. To place 100 machines, expect to visit over 1000 businesses.

Affiliating With a Local Non-Profit

Try to find a local organization that you want to support and affiliate with. A local scout group or junior high band for example. You could pay the kids per location plus $1 per machine for every month. If you had a route of 500 machines, it would cost you $500 a month. Non-profits would love to have an extra $500 a month for their group.

Hire Someone You Know

If you?re willing to pay a locator $50 per location why not pay someone you know. With so many people currently out of work or needing extra money, I?m sure you might be able to hire someone you know and pay them a set amount per location; kids are particularly hard for business owners to turn down. No matter what method you use, you better be prepared for the never ending cycle of getting vending machine placements.

About the Author

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