Using an online marketing blog for your online home business marketing strategy is a very good way to draw potential customers to your direct sales company web site or your ebay or other online auctions.? An online marketing blog is a perfect companion to your own eCommerce site as well.
Some direct sales companies don?t allow their representatives to create web sites to market company products, so how can you still get the word out online? How many online auction sellers or online stores do you see with an online marketing blog? That makes a blog one of the most creative ways to advertise your online home business!
An online marketing blog is great for creating your own niche market without having to actually build and maintain a full web site. Blogger offers free accounts for you to set up as many blogs as you like and manage them all from one place.? Online marketing blogs are a smart marketing strategy when we don?t know much about all those confusing internet marketing secrets.
An Online Marketing Blog Can Help You:
- Get the word out about your business.? If your direct sales company provides you with a company web site, link to it from your blog.? Post about sales, events, an online party, beauty (or other) tips, and ideas for using a featured product.? If you?re an online auction or eCommerce store owner, post about new listings, how to care for items you?re selling, your seller terms, news about the types of items you sell and more.
- Learn more about viral marketing.? Viral marketing is a term used by the big marketers to describe? a marketing strategy that?s easier than you think.?? Have fun with your blog by creating excitement about your niche market.? Do you sell Avon and it?s time for the annual Breast Cancer Awareness walk?? Talk about it on your blog and ask your readers to post a comment if they are going to do the walk.? Show some of Avon?s breast cancer awareness products and/or link to them on your Avon Company web site.? That?s just an example, but you can do the same if you have some Hobbit collectibles in your eBay store or your own store.? The movie is a blockbuster success, so posting about your Hobbit collectibles will attract more attention.?? When you make these posts, ask your readers to share the post with their friends and family.? Share them on Twitter, Facebook, Cafemom, LinkedIn and any other social networking site you?re a member of.?? All this blog promotion encourages the popularity of that post?and your blog?and your business as a whole.? Now that?s a marketing strategy!
- Another important marketing strategy your blog can help you with is a mailing list.? If you want to create a newsletter to share with your readers, you will need to collect their names & emails and offer them a chance to ?opt-in? to your newsletter.? Opting in simply means that the reader signs up for the newsletter themselves?YOU don?t sign them up.? If you start sending out newsletters to people that didn?t ask for them, you could break the spam law.?? Mailing lists are one of those internet marketing secrets that can increase your success, or just be too much work for the return you get.
- Get search engine traffic.? Web sites provided by direct sales companies will NOT rank well in the search engines, no matter what you do.??? Google counts these web sites as duplicate sites, and will only display maybe one or two at the top of the search results.?? When people search for items on eBay or in the search engines, there?s no guarantee that YOUR listing will be among the ones found.? But blogs aren?t duplicate sites ? each blog is unique.?? When you post about your direct sales business or about your eBay listings, you INCREASE the chances of being found more easily.? You?ll be solidifying your own niche market right there on your blog.
- Create relationships with your readers/potential customers.? To succeed in online business, you need to build a customer base that knows and trusts you.? If you don?t they?ll just pick another sales representative from your company or another eBay seller.?? A niche market blog can give you the chance to share your personal thoughts about your products, along with regular business topics, letting your potential buyers to get to know you.
Are you ready to set up your own blog and create your own niche market?? My best recommendation for a free blog to learn and try out all those internet marketing secrets is Blogger.? Easy to learn, use and maintain ~ it?s a great place to get started.
Happy blogging!
Source: http://onlinesellerstools.com/an-online-marketing-blog-for-your-online-home-business/
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